The CPFW brand reflects our commitment to advancing pet family well-being through integrated, community-driven One Health Systems. Consistent use of our visual identity and messaging strengthens recognition of our work and ensures that communications accurately represent the Center for Pet Family Well-Being and the University of Tennessee.
Everyone who represents the Center plays a role in strengthening our identity and advancing our work. By using the standards and resources provided on this page, you help ensure that CPFW maintains a consistent, accessible, and recognizable presence that supports pet families, communities, and the One Health Systems that connect them.
Centered Lockup (preferred)
Left Aligned Lockup
Clear Space
Clear space is necessary to provide breathing room around the logo. This space, equivalent to at least the height or width of the icon block, must be kept clear of any other design element.
Minimum Size
To ensure legibility, logos must not be reduced beyond the following defined minimum size.
The centered CPFW unit logo should never be printed smaller than 0.625 inches tall. When displayed on screen, it should never appear smaller than 75 pixels tall.
Horizontal CPFW unit logos should never be printed smaller than 0.25 inches tall. When displayed on screen, they should never appear smaller than 30 pixels tall.
The minimum size is defined by the height of the CPFW unit logo. Layout or proportions of files may not be adjusted to meet this minimum size standard.