{"id":956,"date":"2026-06-11T23:14:14","date_gmt":"2026-06-12T03:14:14","guid":{"rendered":"https:\/\/csw.utk.edu\/cpfw\/?page_id=956"},"modified":"2026-06-11T23:14:15","modified_gmt":"2026-06-12T03:14:15","slug":"center-for-pet-family-well-being-brand-standards","status":"publish","type":"page","link":"https:\/\/csw.utk.edu\/cpfw\/center-for-pet-family-well-being-brand-standards\/","title":{"rendered":"Center for Pet Family Well-Being Brand Standards"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The CPFW brand reflects our commitment to advancing pet family well-being through integrated, community-driven One Health Systems. Consistent use of our visual identity and messaging strengthens recognition of our work and ensures that communications accurately represent the Center for Pet Family Well-Being and the University of Tennessee.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Everyone who represents the Center plays a role in strengthening our identity and advancing our work. By using the standards and resources provided on this page, you help ensure that CPFW maintains a consistent, accessible, and recognizable presence that supports pet families, communities, and the One Health Systems that connect them.<\/p>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-center\" style=\"margin-right:0px;margin-left:0px;padding-right:var(--wp--preset--spacing--x-large);padding-left:var(--wp--preset--spacing--x-large);grid-template-columns:auto 30%\"><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>Centered Lockup (preferred)<\/strong><\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"931\" height=\"931\" src=\"https:\/\/csw.utk.edu\/cpfw\/wp-content\/uploads\/sites\/2\/2026\/06\/Center-for-Pet-Family-Well-Being-Ctr-Logo-CMYK.png\" alt=\"Logo for the University of Tennessee Knoxville Center for Pet Family Well-Being, featuring a white 'T' on an orange background above the university and center names.\" class=\"wp-image-957 size-full\" srcset=\"https:\/\/csw.utk.edu\/cpfw\/wp-content\/uploads\/sites\/2\/2026\/06\/Center-for-Pet-Family-Well-Being-Ctr-Logo-CMYK.png 931w, https:\/\/csw.utk.edu\/cpfw\/wp-content\/uploads\/sites\/2\/2026\/06\/Center-for-Pet-Family-Well-Being-Ctr-Logo-CMYK-300x300.png 300w, https:\/\/csw.utk.edu\/cpfw\/wp-content\/uploads\/sites\/2\/2026\/06\/Center-for-Pet-Family-Well-Being-Ctr-Logo-CMYK-150x150.png 150w, https:\/\/csw.utk.edu\/cpfw\/wp-content\/uploads\/sites\/2\/2026\/06\/Center-for-Pet-Family-Well-Being-Ctr-Logo-CMYK-768x768.png 768w\" sizes=\"auto, (max-width: 931px) 100vw, 931px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"padding-right:var(--wp--preset--spacing--x-large);padding-left:var(--wp--preset--spacing--x-large);grid-template-columns:auto 30%\"><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>Left Aligned Lockup<\/strong><\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"875\" height=\"875\" src=\"https:\/\/csw.utk.edu\/cpfw\/wp-content\/uploads\/sites\/2\/2026\/06\/Center-for-Pet-Family-Well-Being-Horiz-Logo-CMYK.png\" alt=\"Logo for The University of Tennessee Knoxville Center for Pet Family Well-Being. It features an orange square with a white 'T' and dark gray text.\" class=\"wp-image-959 size-full\" srcset=\"https:\/\/csw.utk.edu\/cpfw\/wp-content\/uploads\/sites\/2\/2026\/06\/Center-for-Pet-Family-Well-Being-Horiz-Logo-CMYK.png 875w, https:\/\/csw.utk.edu\/cpfw\/wp-content\/uploads\/sites\/2\/2026\/06\/Center-for-Pet-Family-Well-Being-Horiz-Logo-CMYK-300x300.png 300w, https:\/\/csw.utk.edu\/cpfw\/wp-content\/uploads\/sites\/2\/2026\/06\/Center-for-Pet-Family-Well-Being-Horiz-Logo-CMYK-150x150.png 150w, https:\/\/csw.utk.edu\/cpfw\/wp-content\/uploads\/sites\/2\/2026\/06\/Center-for-Pet-Family-Well-Being-Horiz-Logo-CMYK-768x768.png 768w\" sizes=\"auto, (max-width: 875px) 100vw, 875px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Clear Space<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Clear space is necessary to provide breathing room around the logo. This space, equivalent to at least the height or width of the icon block, must be kept clear of any other design element.<\/p>\n\n\n\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-a12bec7b wp-block-group-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--x-large);padding-left:var(--wp--preset--spacing--x-large)\">\n<figure class=\"wp-block-image alignleft size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"577\" height=\"252\" src=\"https:\/\/csw.utk.edu\/cpfw\/wp-content\/uploads\/sites\/2\/2026\/06\/Artboard-1.png\" alt=\"Two versions of a logo for The University of Tennessee Knoxville, Center for Pet Family Well-Being, showing required clear space around an orange 'T' symbol and text.\" class=\"wp-image-962\" style=\"object-fit:cover\" srcset=\"https:\/\/csw.utk.edu\/cpfw\/wp-content\/uploads\/sites\/2\/2026\/06\/Artboard-1.png 577w, https:\/\/csw.utk.edu\/cpfw\/wp-content\/uploads\/sites\/2\/2026\/06\/Artboard-1-300x131.png 300w\" sizes=\"auto, (max-width: 577px) 100vw, 577px\" \/><\/figure>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Minimum Size<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">To ensure legibility, logos must not be reduced beyond the following defined minimum size.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The centered CPFW unit logo should never be printed smaller than 0.625 inches tall. When displayed on screen, it should never appear smaller than 75 pixels tall.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Horizontal CPFW unit logos should never be printed smaller than 0.25 inches tall. When displayed on screen, they should never appear smaller than 30 pixels tall.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The minimum size is defined by the height of the CPFW unit logo. Layout or proportions of files may\u00a0not be adjusted to meet this minimum size standard.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n","protected":false},"excerpt":{"rendered":"<p>The CPFW brand reflects our commitment to advancing pet family well-being through integrated, community-driven One Health Systems. Consistent use of our visual identity and messaging strengthens recognition of our work and ensures that communications accurately represent the Center for Pet Family Well-Being and the University of Tennessee. Everyone who represents the Center plays a role [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-956","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Center for Pet Family Well-Being Brand Standards<\/title>\n<meta name=\"description\" content=\"Access Center for Pet Family Well-Being brand standards, messaging guidance, logos, visual identity resources, and communication tools for consistent CPFW materials.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/csw.utk.edu\/cpfw\/center-for-pet-family-well-being-brand-standards\/\" \/>\n<meta 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